The idea is within the term, itself: Brainstorm. Your brain unleashes a phalanx of ideas in rapid form, but which ideas makes sense–and most importantly from a business standpoint–which ideas generate income? That’s the true secret question.
Sometimes our minds settle into “sleep mode” and trying to find revenue-generating ideas is like pulling teeth. Good marketing needs clean, clear and rapid yet patient thinking. The Make A New Invention you draw from your better your odds of finding that golden nugget. There are numerous methods to move ideas from grey to green matter. Here are a few tips:
Don’t Leave Home Without This – Record it! No matter how many ideas you may have, also have a pen, paper, notebook, PDA, smartphone, PC, paper napkin or chisel nearby to record the thought. One never knows when an idea may surface. If you’re just like me, from pen may be away from mind!
One of the better tools will be the smartphone. The QWERTY keyboards are very well designed for rapid idea recording. And, if you find yourself without any method of writing it down, well…leave your voicemail.
Find the Right Environment – If you feel better in a quiet room make sure you start brainstorming in this setting. We are often flooded with excessive “noise clutter” in our casual and working lives. If quiet is what you need, then look for the empty conference room (or janitor’s closet) away from telephone calls, emails and interruptions. Realize that quiet place and let your mind settle. Have a deep breath and clear the clutter, blow out the brain dust and tune in to the silence.
Some of your best ideas surface in the strangest places. Yes, the shower is a good place. For some odd reason my mind is effective in the shower. Perhaps it’s the positive ions or even the running water of the minor key of nature (most sounds of nature are in a minor key to suit your needs musicians). Granted, it may be hard to write down ideas inside the shower, but for some odd reason ideas often flow using the water. And once you find the correct environment, write All of the ideas down. Stupid ideas. Strange ideas. Left field ideas…each of the ideas.
Timing is Everything – Some brains think better each morning and some better in the evening. Some don’t think whatsoever but that’s another matter. For me, my mental abilities are sharper each morning. Once that cup of coffee hits my neurons and mixes with a few dopamine my thoughts is off and running. Thus, if it is ideas you will need, ensure that you put aside focused time and energy to jot down ideas at the time of peak intellectual alertness.
In case you are on the opposite side along with your brain has a tendency to set using the sun, make sure to capitalize on the “night person” benefits. One advantage of the night owl personality is that great ideas may come at night, rest inside your sleeping brain, and then upon waking they supply only the solution you were looking for. The saying, “sleep into it” has more benefits then we realize. Not only does sleep encourage patience however it allows suggestions to ferment and incubate.
Whiteboard Magic – The whiteboard is among the best brainstorming tools ever invented. If I don’t use a whiteboard I find it hard to think, especially when I need to “think out loud.” Just look at those UPS whiteboard commercials: simple, illustrative, innovative, clear and simply plain fun to watch.
Even when you are like me and your handwriting looks encrypted, the white board is a great tool to “permit it to all flow.” The white board allows for writing, erasing, easy editing, multiple colors and on top of that—it forces one to maintain your thoughts brief. Additionally, ideas from the group meeting are easily incorporated onto the board.
Becoming whiteboard savvy takes practice. Think “Excelish” and graphical together with the words/ideas you record. Clear, concise and Inventhelp Successful Inventions is a natural by-product of excellent whiteboard use. Don’t underestimate the simplicity with this tool. Cavemen might have written the very first wheel on the first whiteboard (cave wall), so don’t forget its value. Have one at home and some in the office. You may be surprised exactly how valuable something this erasable slate can become. And, if price is not a barrier, using a whiteboard that records and prints your brainstorms is the greatest of both worlds.
Many Brains Makes Lite Work – Proverbs says that “in numerous councilors there is certainly wisdom”. In marketing exactly the same holds true. There is just no substitute for objective filtering due to multiple minds checking out multiple ideas. The mass mind meld usually works best at the outset of the brainstorming process because a small group of people can frequently generate rapid fire suggestions to start this process. After the shotgun of thoughts, words and ideas is put on paper or whiteboard, the whole process of narrowing down the winning ideas begins. Give and take in addition to healthy debate and interaction also helps using this process.
But bear in mind, it’s best to possess a team leader within this process. When there is no one to direct the concept stream it is easy to get sidetracked or overwhelmed. Appoint a focus leader for efficiency sake. Also, always have an objective under consideration to your ideas. Ask yourself, “what exactly is the function of these ideas?” Ask, “Just how can we provide you with new products or services from what we should learn and see?” And above all, let the results speak for themselves. The conclusion of the process may be diverse from the ogzbhq so don’t be afraid to alter, stop, drop or add new services or products when the storm is finished. Brainstorming, like a storm, takes on a life of its own-so let your ideas just do that.
Don’t Forget the Customer – The best services and products are Invention Idea, not company driven. Soliciting ideas from your web site, comment boxes and concentrate groups are critical. For example, one company I worked with had a difficult time choosing an item color. So, a simple survey with 3 to 5 color choices as well as a radio button selection interface was all we necessary to gain feedback from web customers. As your web site is working 24/7, let it end up being the source of free consumer research. Getting a professional focus group marketing company could be cost prohibitive, so utilize calls in your current customers, internet site surveys and industry events as being a source of decision data.