Hungry Howie’s, a nationally recognized carry out and delivery pizza chain situated in Madison Heights, Michigan, is renowned for its Flavored Crust® and now for its loyalty program. Howie Rewards® is a straightforward, user-friendly program that automatically tracks participating purchases and rewards guests for every 6 qualifying online orders.
Howie’s launched the program mid-2016, after selecting Revention’s loyalty program Honeycomb. Revention’s development team and hungry howies menu prices worked together to change the loyalty program to match their exact requirements. “Having Revention build the architecture in our loyalty program just made sense,” states Dan McKay, Director from it. “They already provide our POS and web-based Ordering, which suggests they understand our operational and customer interactions on all fronts.”
Honeycomb is actually a robust loyalty engine that tracks customer data above store, and supplies updates to members via email based on qualifying actions or purchases across locations. The platform utilizes HungerRush online ordering because the customer facing portal minimizing customer credentials. “Our vision for Honeycomb is to provide a support structure that allows a regular, brand unifying experience across platforms and locations,” states Laura Gaudin, Director of Product Management. Honeycomb provides staff using the perfect re-direction to any questions, permitting them to train consumers and direct them to the web ordering platform.
The Howie’s team has now seen major success with internet only participation in 2017. Howie’s processed over 850,000 loyalty orders totaling over $15 million in net sales. The Howie’s team has given back over 147,000 medium two-topping pizzas with their guests. Howie Rewards® success is most evident within the redemption rate of 74%. “We knew the integration with internet ordering could be huge,” states McKay. “We didn’t anticipate how much impact the loyalty interface inside the online menu would be. Most loyalty platforms plateau at a 20% redemption rate as a result of manual redemption codes or incomplete integrations. With Honeycomb, we’ve tripled that benchmark in just the very first year as a result of online ordering and mobile application integration.”
About Revention – Revention is the leading developer of complete, customizable restaurant and entertainment management solutions designed to streamline the way in which hospitality concepts do business. Revention’s offerings include point-of-sale solutions, HungerRush™ integrated online ordering, and Revention Enterprise. Revention provides a complete solution that includes viywur installation, training, technical support plus much more. For extra information, head to www.revention.com.
About Hungry Howie’s – Founded in 1973, Hungry Howie’s Pizza is really a national pizza franchise that is faithful to its tradition of providing delicious, high-quality and original Flavored Crust® pizzas including eight flavors: butter, butter cheese, Cajun, garlic herb, onion, ranch, sesame and Asiago cheese. Its menu features oven-baked calzone-style subs, Howie Breads®, crisp & cool salads, and flavored wings that create a distinctive and irreplaceable position inside the pizza market. Starting in Taylor, MI, hungry howies deals has grown to almost 600 locations in 21 states over the U.S.