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Search Engine Optimization Costs can be greatly affected by answering some elementary questions about your business and SEO plans, objectives, as well as other consideration. Below are a few questions or issues every small business should resolve before engaging a search engine optimisation consultant, or trying to implement SEO themselves:

1.What exactly is the most important priority, objective, or goal that you might want to achieve through your internet marketing efforts?

Are attempting to establish your business as an “authority site”?

Have you been attempting to develop a community using social networking?

Are you attempting to generate more leads to fill your sales funnel?

Are you are attempting to bring in more customers to a retail or physical location?

What is your desired outcome for visitors to your site?

Precisely what is your “business structure” for your website marketing?

The responses to such questions will change the internet marketing strategy, approach, or techniques which can be most suitable.

2. The Large SECRET of Internet Millionaires and practically all An Online Success Businesses…

Actually, this “secret” is painfully obvious – it is among the fundamentals of becoming successful online. But, just as major league athletes focus on the fundamentals of their competitive sports, it is worth highlighting here: TRAFFIC MATTERS MOST – It Really Is A FUNDAMENTAL REQUIREMENT.

To become more specific – targeted traffic is exactly what matters most. Attracting targeted traffic essentially signifies that the website visitors to your website happen to be pre-capable of the extent that you will be presenting these with information which is aligned as to what they are searching for. This assumes, obviously, that the methods employed to attract these are consistent with search engine optimization and search engine marketing best practices.

Practicing “Attraction Marketing” or “Magnetic Marketing” or Customer Centric Marketing leads to “friction free marketing” and long-term relationship-building.

3. How do prospects and customers find you – and how will you get more?

Which keywords do prospects use when they are searching on the internet for what you are offering?

Where is the business currently ranked for all those terms in search engines like google?

How competitive are the keywords that you will be currently using to market your business?

How viable will it be that you may be capable of rank for all those keywords in the future?

4. What does “Google Page 1 Rankings” actually mean – and why does it matter?

A Google Page 1 Ranking means either that the particular web-page appears on the first page in the natural “organic” Search Results Position (often known as by the acronym: “SERP”) in reaction to a search for a particular keyword or keyword search term, OR that an advertiser has outbid all other advertisers to look inside the Sponsored Results.

Google Page 1 Rankings matter greatly because:

81% of individuals search online before making a purchase.

72% of individuals use Google when performing online search.

98% of men and women pick a business on “Page 1” when you make a “decision”.

Conclusion: If your business isn’t ranked on the first page of Google’s “natural” or “organic” search results, you may be missing out on close to 75% of potential prospects, leads, and sales.

Important Note: Recent metrics evidence that individuals performing online searches increasingly look past the Sponsored Results and right to the “organic results” for the information they seek.

5. Generating Traffic through Paid Advertising (AdWords, Facebook Ads, CPA, CPC, etc):

Paid Traffic remains to be the fastest method to generate traffic for first time websites, to evaluate keywords, and also to “pump” life into websites which are stuck on page 2, 3, 4, 5….157…or otherwise not prominently displayed in the search engine rankings….BUT…the value of the bought traffic may be worthless…especially if it doesn’t convert to sales.

When company owners or webmasters get frustrated using their online efforts, there is certainly frequently a temptation to try and replace with lost time by getting traffic from advertising brokers (i.e. the “content network”). As tempting as it is to create “traffic” fast applying this method, it needs to be understood that we now have very real risks related to it.

Anyone with a sound charge card charging capacity can generate traffic fast. Beware, however, the traffic generated from many of these sources is a total waste of money. Ask almost those who have tried it.

Obviously, Google and Yahoo make literally billions of dollars by selling this kind of traffic (i.e. paid clicks). In the past of AdWords and AdSense lot of savvy web marketers created internet advertising empires by functioning as advertising “arbitrage” agents. For the past many years, however, many of those very same marketers complain of losing vast sums on promotional initiatives.

Caution: If you wish to use paid advertising to get traffic, proceed carefully – and limit your spending before you verify that this cost/benefit ratio of your own advertising program is in your accepted tolerances, and expectations.

6. Keyword Research – and ways to “re-position” your company online (if necessary).

One of the smartest things you can do, and certainly one of the primary things you need to do, is always to perform some basic keyword research. Only by conducting detailed keyword research can you know the best way to proceed together with your website marketing efforts. Only after performing keyword research can you decide if you may be wasting time and expense (and lost-opportunity costs) by attempting to market your business according to words or terms or “keywords” which can be either too competitive, not sufficiently searched, or otherwise non-performing.

You can begin to get a sense about all this for free using the Google AdWords Keyword Tool.

Start by entering a broad term that pertains to your small business or niche. Then scan the outcomes for your keywords you are currently using.

Then assess the competition, both when it comes to AdWords and in addition in the major search engines itself. In the event the first page of natural SERP results is dominated by major corporations, major “authority sites”, or some other stiff competition, then that keyword may be a challenge to rank for. This is also true when the SERP effects are for main indexed pages.

On the other hand, in the event the first page of Google returns lots of “inner pages” (i.e. pages which can be on the third hierarchy of the site structure, or lower), and when they are not from “authority sites”, but rather from blogs or smaller sites, then ranking for anyone particular keywords may be achievable, and maybe even relatively simple).

7. Knowing Who Your Online Visitors Are – Capturing Visitor Contact Info for Lead Generation

The single most important missing element from most business websites may become a “lead capture form”. It’s hard to imagine that with literally billions of websites published, numerous websites lack this type of valuable but inexpensive and simple-to-implement tool.

Lead capture forms happen to be available for around a decade. And most of us have grown accustomed to utilizing them – as consumers, or as “subscribers”. You may be reading this article information because of having entered your email address into a basic lead capture form (sometimes referred to as a “squeeze form” or “squeeze page”, depending on how it is actually implemented).

Lead capture forms are typically integrated with Auto responders including Aweber, Get Response, iContact, Infusionsoft, 1ShoppingCart, or others.

In case you are attempting to develop any kind of business intelligence concerning your website visitors, and seeking to establish a follow-up rapport together, it is important to incorporate lead capture forms in your website.

At the most basic level, establishing a lead capture form can be accomplished within a few minutes.

8. Understanding Web 2. and just how Social Media Can be Leveraged to Facilitate SEO and to Increase Your Business:

Web 2. and Social Media Marketing are really complex and dynamic developments. The best way to comprehend the chance of Web 2. and Social Networking, in terms of the way that they can assist you to grow your company is this: Make It Simple For People to discover You and Whatever You Offer – and expand your circle of influence or like-minded “friends”.

Unlike “web 1.” sites, Blogs are “Web 2. ready” – what this means is that they are preconfigured (typically) to permit for RSS feeds, Social Network Sharing, Commenting, etc.

It’s no secret that the way Google (as well as other leading search engine listings) rank their search engine results is basically based on what other people think. It follows the more people who hyperlink to your site, the more Google will consider jmkuiz site to be an “authority site”, or at best a meaningful site, in a particular niche, or certain keyword terms.

The best, cheapest, and just about the most effective things that you can do to boost your seo is always to incorporate a blog in your website (or make it your site), and to create meaningful and relevant content frequently (e.g. 4 times per week or more).

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