Newk’s Eatery today announces the grand re-opening of all seven locations in its home market of Jackson, Miss., with a new restaurant prototype inspired by the brand’s ‘Project Strive’ initiative. At the milestone of 15 years since the first unit opened in Oxford, Miss., the manufacturer took pause to seek feedback from guests on what’s important to them.
Guests praised Newk’s for supplying the right balance of wholesome and satisfying meals that can be shared in a comfortable dining-room, ordered online or sent to meet their busy lifestyles. “The purpose of Project Strive is always to build from what our guests love about Newk’s and evolve the brand to be more aligned with their lifestyles. It stems from our brand mission to make an effort to exceed expectations for many Newk’s guests,” said Michelle Spohnholz, VP of promoting at Newks Menu Prices.
Newk’s has always featured a wide open kitchen, where guests can see everything that enters into the meals they eat. Historically, guests have not necessarily been aware of the brand’s dedication to fresh preparation and careful ingredient selection. The brand new prototype features an updated red soffit that reflects the tagline, “Our Kitchen is surely an Open Book” and lots of fun facts about the components and preparation methods.
“This project connects our brand story using the guest experience with an upgraded restaurant environment, combined with a generous dose of hospitality,” said Mike Clock, president of Newk’s Eatery.
The design and style is contemporary and cozy with updated light fixtures, new countertops and millwork, tufted booths, hardwood accents, new plate ware and menu boards. Updated artwork will inform the history of Newk’s roots being a homegrown brand with a passion for food and family, together with their purpose to Strive To Make A Difference with every guest every day. The color teal, which represents their Newk’s Cares initiative and efforts to raise awareness and money for research to back up Ovarian Cancer, has also been infused in to the design in a prominent way. “The newest teal mosaic tile wall is a crucial feature that weaves our philanthropic work in to the restaurant experience,” said Director of Design, Rachael Myrick.
The restaurant will also feature an updated beverage station for Newk’s signature iced tea and new all-natural lemonade. The exterior is going to be upgraded with new awnings, string lights and an inviting patio for families to dine.
“My goal is perfect for guests inside our restaurants to experience the passion behind the Newk’s name, particularly our passion for food and family coming together to nourish meaningful relationships that matter most,” said Newk’s CEO and co-founder Chris Newcomb. “We wish to feed what matters inside our Newk’s communities, so guests can share in wholesome ingredients crafted for real living through scratch-made meals and some of our favorite Newcomb Family Recipes.”
The manufacturer aims to carry on to renovate and refresh its restaurant locations across all 16 states as they grow in new and existing communities to give What Matters.
About Newk’s Eatery:
Newk’s Eatery is really a fast-casual chain founded on family values and wholesome created from scratch meals. Our Co-Founder Chris “Newk” Newcomb has curated his family’s original, wholesome and craveable recipes, as well as xmqxdc twists on classic favorites, all while providing guests with a generous part of hospitality.
Newk’s takes no shortcuts whatsoever, except in our name. Our kitchen is surely an open book where we make every meal to order completely from scratch. We hand prep over 50 fresh ingredients daily for hand-crafted salads, sandwiches and pizzas, and marinate, flame grill or oven-roast our protein in-house, without fryers or microwaves, ever. We bake delicious treats and signature Dozen-Layer Cakes in our very own bakery.