Two of the most visited websites are Google and Facebook and the second one is seen as the “must have” asset for businesses. Why? Because Facebook is a tool that allows you to connect with your potential prospects directly and almost personally. It is the B2C connection because customers can have a direct method of contacting a company.
In terms of B2B connecting, though, marketers still haven’t adopted the social site. Why? Well, the effectiveness seems to be missing. But that may be that companies haven’t learned how you can market Facebook properly. If you don’t have a Facebook page for your company, or you aren’t seeing anything significant coming from your page, now you ask, are you currently marketing your Facebook page to fullest possibility?
Let’s have a look at a couple of things you need to be doing to make use of this dynamic platform to increase brand awareness among other businesses, especially your competition and vendors.
The Initial Step. Create an intriguing Facebook page. This is actually the very first thing your existing and potential customers will spot and is also the easiest action to take. Begin by developing a profile by finding two pictures. You’ll need a 32px x 32px for the company’s profile image. You will want an 851px by 315px for the cover photo.
They are the first thing that is viewed by website visitors to your Facebook page, so it is a big deal. Remember good high-resolution quality graphics could be the reflection of your business on Facebook.
Now, complete the organization information. This includes what your company is all about, a way to contact you, your days and hours of business, your way of payment and something that describes your company. This is not something that you need to rush through after all… it is actually what will make an impression on visitors regarding your company.
Ok Now What? Now you have your company Facebook page, the next thing is to fill the page with content. You want to high quality stuff to ensure that when visitors view your Facebook page, they will want to “like” the page!
Use images and videos that can create an environment that is certainly so dynamic, visitors will want to speak to your company, or at the minimum, visit your website. You ought to post something on Facebook no less than 72 hours per week.
Why? Well, the net is the 24/7/365 employee and Facebook is usually there. So by posting on a regular basis with content that is fun, informative, interesting, and intriguing, you can be interacting with visitors whenever they have Facebook.
Research has found that by posting 1 or 2 time each day will get the most interaction with followers. You can set goals on the Facebook page that tracks your failures and successes using the content which you posting. Utilize this information to learn what website visitors to your page want to see. Don’t be posting just to become active.
And remember, your existing customers, potential customers, and suppliers, vendors, and even your competition are scanning Social Media all day, every day, year round. So you can pre-schedule posts for holidays and weekends and not need to be on Facebook 24/7/365 yourself. Whew!
Competitors and Vendors
This next phase can be completed with the step above simultaneously as your Facebook page progresses. Begin by searching Facebook to your suppliers and vendors. Try to find your customer’s Facebook page and industry news, trade magazines, and vendors. Then like their page and discuss their posts from your company’s Facebook page.
This Can Be B2B Social Networking Strategy
B2C Facebook pages wait for the existing and potential prospects to come, more-or-less. It is easier to just advertise inside the store actually. But also for an organization, B2B marketing provides you with the cabability to interact with other businesses pages to market your brand, products, and services as well as share content.
By interacting with your competition, suppliers, and vendors on Facebook, additionally, you will gain other followers which will come with an interest inside your business too. If the fans of your competitors, suppliers, and vendors pages notice your interaction along with them, they will likely review your activity on the Facebook page and when they see content that is of interest for them, they’ll click that “like” button and initiate following your company too.
Keep your Content Going
You need to continue posting content on your own Facebook page and you should share the content from your pages you may have liked and follow too. This will allow you to continue to form an environment that nurtures discussion on the Facebook page.
Remember, that content is king be it on your own company website or perhaps your company’s social platforms. In addition to a Facebook page, you should have a Google page, a LinkedIn Page, a Twitter page and whatever other social networking platforms the competition, existing and prospective customers, suppliers, and vendors use.
Keep the content top quality, informative and interesting or people won’t follow yourself on any social media platform. Moreover quality content, use your social media marketing platforms for advertising too. These are great places to post contests, deals, and sweepstakes.
And This Will Take Time! This is actually all going to take you being online, daily, with these social media marketing platforms like Facebook, Google , LinkedIn, Twitter, etc., etc. Yeah, you knew there is a catch here, right? Yes, you’re going to need to spend some time on these social media marketing platforms to accomplish this all stuff we just discussed for successful B2B strategy and quality tixjae posting. And that is certainly where I can enable you to as a Freelance Writer & Virtual Assistant! Get in touch with me and find out what I can offer both you and your business. Find me on Facebook, Google, LinkedIn, and Twitter and like my pages, follow my pages then get in touch!