In terms of successful AdWords campaign management, understanding and most importantly optimizing AdWords campaigns can be an unpredictable and frustrating journey. You can find numerous variables that can determine the prosperity of your campaigns and collectively the account. While an optimal Google AdWords account structure requires another post by itself, today we’ll be uncovering AdWords optimizations that can boost your PPC campaigns in a matter of hours or days.
Most of these AdWords tips alone, can dramatically improve your click-through-rates, conversions, and expense per conversion almost immediately. However, one of the fundamental rules in Pay Per Click Advertising Management, would be to avoid making way too many changes at the same time (you’ll lose tabs on what what helped or hurt the account). Areas that we’ll cover ought to be monitored and improved constantly, because they will change and need adjustment with time.
Split Testing Your AdWords Campaign’s Ads. Why you should practice it: Split testing your ads is the only way to arrive at the best possible ad copy or image ad. The procedure is simple, yet for more than 85% of the AdWords accounts we take over, this wasn’t being done through the previous agency or perhaps the self-managing owner. There are basically 4 steps to split testing your Adwords ads. This process also applies to Bing ads and it is conceptually the same with Facebook paid ads.
Log into AdWords and select a campaign. Ensure your campaign’s ad rotation settings are set to “Rotate indefinitely.” This will give you additional control over your optimization. Create 2 ads (anymore will extend time essential to determine a winner) for every ad group with one major difference being tested (i.e. headline, call to action, display url, landing page, etc.). Utilize a statistical significance testing calculator to figure out if you have a winner. When you use this calculator to check which variation met your goal more consistently, your “tries” and “goals” can be respectively “impressions” vs. “clicks” or “clicks” vs. “conversions.” Pause the loser and set up another test split test.
When your account has produced up some data, you’ll commence to see negative or positive trends on certain days of every week. You can leverage these trends by increasing or decreasing bids and budgets based on strong and weak days.
How to optimize Adwords for your strongest days of the week: Log into AdWords and select a campaign or start by exploring the account in general.
View weekly performance beneath the “Dimensions” tab, then “View:Day of Week.” Set your dates for the best balance of recent and showing enough data to find out some variance between days. This is different for each and every account based on traffic and the level of difference in performance between days. Adjust your ad agenda for each campaign based upon best and worst days. For Bonus Points: Set up AdWords Automated Rules to improve or decrease budgets based on the day of the week, then proceed to day parting (eliminating or optimizing hours of the day).
Day Parting is nearly the same as the strategy above, except it means the hours of the day instead of days of each week. Various parts of the day will work far differently and also the goal would be to utilize your financial budget as effectively as you can each day. View this data underneath the “Dimensions” tab, then “View:Hour of Day.” As before, make sure you view this data at the campaign level. Set your dates for the best balance of recent and showing enough data to view some variance between hours. With this analysis you may want to look at every week at any given time or better still, pop it into excel assess hours of just certain days for a longer period of time.
Head up to “Ad Schedule” under the Campaign’s “Settings” tab and add in a schedule for all the hour segments you would like to control separately (for example: if you wish to raise bids from 2-5pm, add this segment in separately). Make sure to also add, the rest of the segments your ads should be running, because as soon as you give a schedule, your ads will not run during any qykycw that are not in that schedule. Now you’re able to set a bid adjustment for each and every segment in the schedule depending on how it performed. If Mondays perform 30% better, try using a bid adjustment of “increase by 30%.” Don’t forget to modify your finances on these days accordingly u