Press releases can produce significant benefits in marketing and PR, even if they don’t achieve placements in major media outlets. Savvy PR departments and agencies use press release distribution to spread news releases, as each delivers unique advantages. Paid services promise media placements and syndication, while free services secure valuable links for online traffic.
Many companies, non-profits and PR agencies utilize paid subscription services like Business Wire to assure their press announcements appear in leading publications. The subscription services have arranged for automatic publishing of news releases in hundreds of websites – thereby virtually guaranteeing placements for his or her clients’ news releases. Even more importantly, news releases often serve as the foundation for journalist-written articles in prominent, high-circulation news publications. As a result, news releases distributed by subscription services often achieve high rankings in the search engines News search engine rankings.
Why Free Press Release Services Still Matter – Free services usually publish the discharge on the site and seldom possess the syndication/distribution clout of the paid services. The benefit of free sites could be the capacity to develop keywords, links, tags and meta-tags – which all contribute to the traffic on your website and your website’s rank.
These links all add to the number of total inbound links in your site, which page rankers like Google Pagerank and Alexa take into account when rating websites. As Bruce Clay, founding father of Bruce Clay, Inc. marketing optimization agency, explains:
“Press releases have been around forever and they are still great for what they were originally designed for: traffic and branding.” Google’s recent link scheme guidelines have driven controversy about whether releases build SEO. Google frowns upon linking keywords as anchor-text in news releases and wants them tagged as “nofollow” to make sure they do not have value for seo. However, “navigational links” designed to use anchor-text of a domain name, company name or product name do not require to get tagged “nofollow” and many likely still produce search engine optimisation value.
Matt Cutts of Google notes which he “wouldn’t expect links from press release web sites to profit your rankings.” However, responding to Cutts’ statement, research by SEO Consult proved that links in releases might have direct SEO benefit.
Whether release links boost SEO or not, one important thing remains certain: publication on a free press release site – in particular those with higher rating page ranks – generates traffic and readership.
PR Leap is a fairly new company which was were only available in 2003 and is also quickly growing. They have got more than 30,000 organizations at the time of December 2007. PR Leap has discontinued their free service, however their paid services are not very expensive, only costing around fifty dollars. There exists a small biography concerning the people who own PR Leap, and much more information regarding their company on the company blog. Furthermore, these people have a beneficial question and answer page, where most questions about their services could be answered.
This site seems quite simple, with basic information regarding the assistance. From studying the blog I notice the owners absolutely love whatever they are going to do, and seem to value the user. They maintain the user updated, by posting many articles on their blog. However, they did get some difficulties with their website recently due to “pay hold” bug, nevertheless the problem was fixed quickly.
The Open Press is definitely a professional website that provides the distribution of press announcements at no cost. The free press releases will only show the discharge with plain text and this will only be on The Open Press for six months. In addition, they reject about 30 % of the pr releases and never permit you to fix your mistakes and repost. However, they actually do have another choice, press release with stars, which puts your press release on The Open Press’ PRO PR section. This ranks it higher on other websites, permitting more viewers. The minimum price for this particular option is ten dollars and if you want more stars, which gives you more options, then it is around fifty dollars. Another perk that the press release will continue to be on the website for a year as opposed to six months. The Open Press also provides you with email alerts concerning your press release, making it simpler to monitor.
Overall it seems to be very professional. It really is a very useful website, with how to write a release, and ways to send it. Additionally, it provides you with most of your options upfront. However, as being a free press release site it does have lots of rules. When posting your article, there is an extensive list of “don’ts.” One important thing which i did find interesting is the fact there is not any room to edit. When they do not just like your article chances are they will not post it, and there is no need an opportunity to edit it; this can be a thing that the majority of websites enable you to do.
There is not any fee to help make your account with Newswire Today, and in addition no fee to deliver out a press release. They feature the essential alternatives for free press release distribution. For example, your submission is published inside the order it had been received, with 3rd party advertisements. However, they are doing use a Premium option by which your press release is published within 24 hours, using a company logo, statistics, and no 3rd party advertisements. The Premium option can vary from ninety-five dollars to four hundred dollars.
As compared to the other free press release wire service websites, that one was the easiest to do. Even though I used their free option they published my press release rather quickly after I submitted it. One problem i did come across was that the date of my press release was changed after I tried to resubmit. I attempted to change it after editing, but it yctzsj not allow me to. However, there is a company number that one could call for all questions.
Both paid and free news releases could also positively influence online reputation. Announcements of brand new products, services and promotions present positive information in search results that will rank highly and therefore push down any negative comments and posts inside the list of search results. Pushing negative articles off the 1st page of search results is actually a major objective of online reputation management programs.
An excellent distribution plan also requires media monitoring to follow news reports release’s placement. A highly effective media monitoring service will clip the publications that reported the press release, monitor conversations regarding the company or products after the release, and appraise the reach and reader sentiment in the press release.