The two most visited websites are Google and Facebook and the second one is considered as the “should have” asset for businesses. Why? Because Facebook is a tool that lets you connect with your prospective customers directly and almost personally. It is the B2C connection because customers may have a direct means of contacting a company.
When it comes to B2B connecting, though, marketers still haven’t adopted the social site. Why? Well, the effectiveness is apparently missing. But which may be that businesses haven’t learned the best way to market Facebook properly. So when you don’t use a Facebook page for the company, or you aren’t seeing anything significant provided by your page, now you ask, have you been marketing your Facebook page to fullest possibility?
Let’s check out some things you have to be doing to make use of this dynamic platform to boost brand awareness among other businesses, especially your competitors and vendors.
The First Step. Create an intriguing Facebook page. Here is the first thing your existing and potential prospects will see and is the simplest move to make. Begin by developing a profile by finding two pictures. You’ll require a 32px x 32px for that company’s profile image. Then you need an 851px by 315px for your cover photo.
They are the very first thing is seen by visitors to your Facebook page, so it is a huge deal. Remember good high-resolution quality graphics would be the reflection of your own business on Facebook.
Now, complete the business information. This includes what your enterprise is all about, a method to contact you, your days and hours of economic, your method of payment and whatever describes your company. This may not be something that you should rush through after all… it is what is going to make an impression on visitors regarding your company.
Now What? Now you have your business Facebook page, the next task is to fill the page with content. You need to top quality stuff so that when visitors see your Facebook page, they will want to “like” the page!
Use images and videos that will create an environment which is so dynamic, visitors will want to speak to your company, or at the very least, visit your website. You should post something on Facebook a minimum of 72 hours a week.
Why? Well, the net is the 24/7/365 employee and Facebook is definitely there. So by posting regularly with content which is fun, informative, interesting, and intriguing, you could be getting together with visitors every time they are saved to Facebook.
Research has learned that by posting one or two time on a daily basis receives the most interaction with followers. You are able to set goals on your own Facebook page that tracks your failures and successes with the content that you posting. Utilize this information to discover what visitors to your page need to see. Don’t be posting just to be active.
And remember, your existing customers, potential prospects, and suppliers, vendors, and even your competition are scanning Social Media Marketing all day long, every day, throughout the year. So you can pre-schedule posts for holidays and weekends and not need to be on Facebook 24/7/365 yourself. Whew!
Competitors and Vendors
This next phase can be carried out with all the step above simultaneously when your Facebook page progresses. Start by searching Facebook for the suppliers and vendors. Search for your customer’s Facebook page and industry news, trade magazines, and vendors. Then similar to their page and discuss their posts out of your company’s Facebook page.
This Really Is B2B Social Media Marketing Strategy
B2C Facebook pages wait for the existing and potential customers to come, more-or-less. It really is simpler to just advertise inside the store actually. But also for a business, B2B marketing offers you the ability to connect to other businesses pages to advertise your brand, products, and services along with share content.
By interacting with your competitors, suppliers, and vendors on Facebook, you will additionally gain other followers which will have an interest in your company too. If the fans of your competitors, suppliers, and vendors pages notice your interaction along with them, they will likely review your activity on the Facebook page and when they see content which is of interest in their mind, they’ll click that “like” button and initiate following your company too.
Keep the Content Going
You must continue posting content on your own Facebook page and you should share the information from the pages you might have liked and follow too. This will help you to continue to form an environment that nurtures discussion on the Facebook page.
Remember, that content is king be it on your own company website or maybe your company’s social platforms. In addition to a Facebook page, you need to have a Google page, a LinkedIn Page, a Twitter page and whatever other social media platforms the competition, existing and prospective customers, suppliers, and vendors use.
Keep the content good quality, informative and interesting or people won’t follow you on any social media marketing platform. Furthermore quality content, use your social media platforms to promote too. They are ncpzun places to post contests, deals, and sweepstakes.
And Also This Will Take Time! Now this is perhaps all going to take you being online, daily, with these social media platforms like Facebook, Google , LinkedIn, Twitter, etc., etc. Yeah, you knew there was clearly a catch here, right? Yes, you’re going to need to spend time on these social media platforms to do all this stuff we merely discussed for successful B2B strategy and quality content posting. And that is certainly where I will help you as a Freelance Writer & Virtual Assistant! Reach out to me and see the things i can provide you and your business. Find me on Facebook, Google, LinkedIn, and Twitter and like my pages, follow my pages and then contact me!