There are numerous press release companies that offer both the writing and distributing of press announcements on the Internet. We have used a few of these companies and we have experienced very little results and paid for it through the nose. In fact, as a locally based company, we have seen a lot more results from writing and distributing our pr releases to local publications ourselves. Getting a press release published in lots of small local newspapers at once is oftentimes just as good as getting listen to this podcast in a major publication. Regardless of what you hear, the truth is newspapers still beat local search methods on the Internet when it comes to driving customers to your door that are ready to purchase. The only difference is the cost of the advertising. Newspapers are very expensive to “advertise” in however they will publish your press release free of charge!
Writing a great press release and mailing it off to the right people is usually the quickest and least expensive method for any small enterprise to generate lots of exposure, new clients and orders. Unfortunately, most of small companies tend not to write or distribute just one press release ever. You ought to make writing and distributing press releases an integral part of your well rounded marketing scheme.
What a lot of small companies don’t realize is the fact many magazines and newsletters rely on press announcements to fill their pages. They will make use of writings as “filler.” And all you have to do to help you get press release printed in some publications is always to usually mail the publisher a duplicate of the press release.
We utilized many free press releases when our company was new back before we had enough money to get advertising. We still use press releases today for any newsworthy reason we can. Over time we’ve learned that when writing a press release, these are our main objectives:
To get the press release accepted from the newspaper editor and printed within the publication. Once printed, to get the press announcements read by people who get have the publication that this press release is printed in. To obtain the desired reaction from people who look at the press release and are prospective customers. The desired action was created before we write the press release.
We’ve found that writing a press release that looks and reads like an article from your magazine has an improved chance of winding up as being a featured article in the magazine than a single that reads such as an advertisement.Here’s creating a press release which gets your organization noticed.
Help guide to Getting a Press Release/Article Published – Identify magazines, newsletters and newspapers whose readers are specifically considering the services or products your press release will likely be about. Although “carpet bombing” does work avoid the overall interest publications which cover a variety of subjects and target just the publications that reach your potential customers.
Once you’ve identified a certain publication that reaches your audience, call and get to get a sample copy in the publication mailed to you personally. With the Sample copy in the publication at your fingertips, examine it and identify each of the press announcements or press release/articles printed in it. Use the sample press release or article already printed in the selected publication as helpful tips for write your very own press release. Structure your press release so that it closely resembles ones already printed within the publication. Include all of the elements found in the printed press release. This consists of photos, typestyle, total period of Press release, period of headline, everything.
Once you’ve written and proofread your press release, print it in a format that suits in the magazine. This is so you’ll know of how it’ll look when the magazine accepts it. In the event the press release is simply too long or short, correct it. You would like to make sure your press release/article is simply suitable for the magazine. After you’ve done this, print the press release on your laser printer utilizing your best paper, attach a high quality monochrome photo, write a quick resume cover letter, and send the press release towards the editor from the publication.
Continue this same process with several other publications. On all press announcements (however, not on articles) range from the phrase, ‘Review copies available’. This provides the editor an opportunity to decide to write a full review pwauyp the item. Don’t do this on articles because they should be the same in principle as an overview for that product anyway.
Always add a photo with all the press release. We go to great lengths to pose the photo in a manner that is most likely to interest prospective customers. Always send a press release in a 9 x 12 envelope, using a cardboard insert to help keep it from being bent. Always call the magazine and identify the appropriate spelling of the name of the individual the press release article needs to be brought to.
Always be prepared to answer questions about anything printed within the press release. The editor may call, and when the press release is printed customers will call. Always treat these calls like these are the most essential ones you’ll ever get, because they are.